Project Description/ 
Create a brand identity for a new line of cat food products. The target audience is bilingual millennials who own cats and want their pets to have healthy and delicious meals. To appeal to this audience, the brand will incorporate vibrant colors, hand-drawn patterns, and a playful slogan "OMG, Oh my gatos". This will give the product a unique voice and help it to stand out in the market.
Role/
Lead Designer
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Deliverables/
Brand Identity 
Packaging

Graphic illustration
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